9:25  

यान्ति देवव्रता देवान्पितॄन्यान्ति पितृव्रताः ।
भूतानि यान्ति भूतेज्या यान्ति मद्याजिनोऽपि माम् ॥९- २५॥

Transliteration

yaanti dewawrataa dewaanpitRRinyaanti pitRRiwrataaH ।

bhootaani yaanti bhootejyaa yaanti madyaajino'pi maam ॥९- २५॥

Translation

Go the god-worshipers to the gods; to the ancestors go the ancestor-worshipers
To the past go worshipers of the past; even [as] My worshipers go to me.

Translation

Worshippers of the demigods go to the demigods, the worshippers of the ancestors go to the ancestors, and the worshippers of the ghosts go to the ghosts, but My devotees come to Me (and are not born again). (See also 8.16)

Translation

Those who worship the demigods will take birth among the demigods; those who worship ghosts and spirits will take birth among such beings; those who worship ancestors go to the ancestors; and those who worship Me will live with Me.