9:24  

अहं हि सर्वयज्ञानां भोक्ता च प्रभुरेव च ।
न तु मामभिजानन्ति तत्त्वेनातश्च्यवन्ति ते ॥९- २४॥

Transliteration

ahaM hi sarwayadnyaanaaM bhoktaa cha prabhurewa cha ।

na tu maamabhijaananti tattwenaatashchyawanti te ॥९- २४॥

Translation

And it is I who am the consumer and lord of all sacrifices.
Whoever does not comprehend Me, they are truly lost.

Translation

Because I alone am the enjoyer of all Yajna, and the Lord. But, people do not know My true transcendental nature. Therefore, they fall (into the repeated cycles of birth and death).

Translation

I am the only enjoyer and the only object of sacrifice. Those who do not recognize My true transcendental nature fall down.